The Bike Hub app for iPhones and Androids won a major gong at an awards ceremony at the Hilton Metropole in Birmingham on Wednesday night. At the fourth annual staging of the BikeBiz Awards, the cycle natnav app was voted the best ‘Retail Marketing Initiative’ of 2011.
The app is a voice-and-vibrate cycle-specific satnav and among its other features it also locates nearest bike shops to a user’s location.
Developed by Tinderhouse of Kent, and commissioned by the Bicycle Association and the Association of Cycle Traders, the free app is paid for by the Bike Hub levy.
The BikeBiz awards are organised by BikeBiz trade magazine. 200 guests were at the awards night. Winners included Rutland Water Cycling, Madison, Cycle Systems Academy, and Brompton.
The runners-up in the Retail Marketing Initiative category were Raleigh’s Red or Dead brand; the Specialized Concept Store in Covent Garden; DVDs from Seventies; BM7 displays; a retail program from Altura; and a ride promotion with Eddy Merckx.