‘Active Travel: How to produce active travel directions for your visitors and staff’ gives straightforward instructions for producing travel directions which give priority to walking and cycling for any premises, urban or rural.
The guidance looks at how organisations promote physical activity for their visitors and staff and why it is important that they should.
Professor John Ashton, Regional Director of Public Health/Regional Medical Officer, North West of England said:
“We have worked with Sustrans to produce this guidance to improve our own, internal performance in the area of physical activity. In the same way that responsible employers seek to provide access to a healthy diet, we should now do all we can to make physically active travel possible for our staff, customers, visitors and neighbours.”
At present, two thirds of adults in England are not active enough for their health. Inactive people are at higher risk of many serious health conditions including obesity, coronary heart disease and diabetes. Adults need to build up to a minimum of 30 minutes of moderate physical activity most days. But active travel brings other benefits too, using cars less helps to reduce congestion and benefits the environment.
Philip Insall, director, Sustrans Active Travel, said: “Organisations have a lot to gain from encouraging active travel, from a healthier workforce which takes less sick leave, to less pressure on car parking space. Providing this information can help people to choose a healthier way of travelling and fit some physical activity into their day.”
The booklet can be downloaded from Sustrans’ Active Travel website.