British Cycling awarded extra £1m by Sport England04/10/2011 Family Cycling
The extra cash is to reward and recognise British Cycling’s success at attracting new people to cycling.
Attracting new people to sport is a key Olympic 2012 legacy. A number of sports governing bodies are to receive extra investment from Sport England to boost their grassroots programmes and deliver a lasting sporting legacy beyond the London 2012 Olympic and Paralympic Games.
A total of £3.5 million has been awarded to help drive up participation numbers in netball, cycling, running, canoeing and lacrosse.
Sport England Chief Executive, Jennie Price, said: “Cycling, running and netball are three success stories for community sport. They show how it can be done. We are recognising their success through this extra investment.”
British Cycling is to receive an additional £1,058,000 in National Lottery funding to help recruit a further 12,000 weekly cyclists.
British Cycling gets people on their bikes through programmes such as Sky Ride, Breeze, Go-Ride and an expanding events calendar.
Sky Ride events will be expanded with the addition of new led rides, ‘Sky Ride Local’.
These rides – staged on Sundays – are “fun, friendly and free community bike rides that help you get out and explore your local area. They’re led by a British Cycling trained ride leader who can provide support and give you a few tips, whatever your age or ability.”