The Loire a Vélo cycle trail in France was triumphant at the British Guild of Travel Writers Annual Awards 2012 last evening. It scooped the award for ‘Best European Tourism Project’ at the ceremony that took place at The Savoy Hotel in London.
Each year, the British Guild of Travel Writers selects exceptional projects that not only have tourism potential but also benefits their local community. Each project is proposed by an individual Guild member and then judged by the 270 journalists, authors, editors, photographers and broadcasters who make up the Guild.
With investment of €52 million and having taken 17 years to fully develop, signpost and bring all participating partners together, the Loire à Vélo’s 500-mile cycle trail was completed this year.
The Loire à Vélo – much of it traffic-free and traffic-lite – runs from Saint Nazaire on the western coast of France, through the Pays de a Loire and the Val de Loire and offers riders a way to explore the scenery, chateaux, cuisine and wine.
Over 300 dedicated hotels, B&B’s and restaurants are involved in the concept, all of which are extremely cycle-friendly.
Disclaimer: Carlton Reid, the editor of Bikehub.co.uk, is a member of the BGTW and voted for this project.