London gets new ‘go cycling’ marketing campaign11/07/2006 News
The summer marketing campaign, which will include TV, radio, poster and newspaper advertising, aims to build on the growing number of people in the Capital who agree that ‘You’re better off by bike’.
Since 2000, the number of cyclists on London’s major roads has increased by 72 per cent.
With more than 500km of London Cycle Network, London is the fastest growing cycling city in Europe.
Mayor of London Ken Livingstone said: “Cycling in London is a huge success story with increasing numbers of people taking to two wheels every day.
“As we build up to this year’s Tour of Britain and the excitement grows about next year’s Tour de France, this summer is a perfect time to encourage even more people on to their bikes.”
Jenny Jones, the Mayor’s Green Transport Advisor, said: “More and more people are coming up with their own reasons for cycling.
“It can be a mix of health, pleasure or speed. We hope that this campaign will prompt a few more Londoners to make the switch to pedal power.
“The more cyclists there are, the less polluted and congested London becomes.”
The summer cycling campaign advertising will run on television and radio from today. Newspaper and poster advertising will run from 17th July.
TfL has increased investment in cycling from £5.5m in 2000 to £24m this year.