A new market report estimates that there are now nearly nine million people who cycle regularly in the the UK. Sports Marketing Surveys’ report puts the number of cyclists at 8,741,000.
SMS INC. is based in Surrey and, as its name suggests, produces marketing reports for sporting sectors. SMS claims that that cycling is the third most participated sport in the UK, behind swimming and running. Significantly, 22 percent of those participating in cycling are under-18.
John Bushell, Managing Director of SMS INC. said:
“Cycling is a growth sport in the UK and our report shows no signs of that slowing down. The insight into youth participation, along with positive involvement from the older age groups, is testament to the healthy state of the sport.
“The boom has been well documented.”
SMS INC.’s International Participation Report reveals that 16.9 percent of adults in the UK are “cyclists”, with the average participant cycling 48.9 times in the past year. One fifth of the 8,741,000 UK cyclists ride at least once per week.
The most common reason for cycling is for recreational purposes, while over 40 percent cycle for transportation.