People subconsciously think cyclists are intelligent, generous & desirable, finds psychological study

In a psychological study conducted by scientists at Mindlab, an Implicit Association Test examined people’s subconscious attitudes towards cyclists. The test revealed that people, subconsciously, think cyclists have a unique blend of intelligence, generosity and desirability. Cyclists also have “the cool factor,” claimed the sponsor of the study, the British Heart Foundation.

80 per cent of people would be impressed if a date or partner had completed a charity challenge, claimed the charity, drumming up support for its famous London to Brighton ride. Finally, a PR survey that’s not at all bogus! As the charity’s press release says: “Cool and intelligent? Must be a cyclist.”