London bike shop creates cycle-chic fashion show

Velorution’s event will showcase several designers’ innovative and exceptional take on cycle clothing.

Models on bikes will show off a combination of garments and bicycles from fashion veterans, established brands and rising stars.

Jenny Jones, the London Mayor’s green transport advisor, said: “Cycling is a healthy and quick way of moving around London, so let’s make it stylish as well. Lots of people will see the marriage of bikes and fashion as a perfect match. Cycling can be an every day activity for every day clothes, or you can opt for something more fun and fashionable.”

Adrian Bell, Sustainable Mobility Manager, Cycling, Walking and Accessibility at Transport for London (TfL) said: “The image of cycling has been transformed in recent years but it still isn’t commonly associated with cutting edge fashion. We want to show people of all ages and backgrounds that cycling doesn’t mean lots of Lycra and that it is possible to arrive by bike and look good.

Designer Karta Healey, one of the first to sign up to the show, turned to fashion whilst snowboarding and found that none of the clothing worked for him. He has worked with Nick Ashley on a motorcycle clothing range and is now ready to debut his cycle wear range ‘TWOnFRO’.

Junky Styling of Brick Lane will display a collection of their re-worked clothes.

Other names showing include Guy Hills, Vexed Generation, Keith and Dunstan James and Rapha.

There will also be a display from Sustrans’ ‘Teenage Girl Cycle Fashion Project’. This aimed to promote cycling among teenage girls by using fashion to demonstrate that you can ride a bike and still be trendy, has been taken up by ten year nine and ten students at Westminster Acadamy. The pupils teamed up with fashion student Amy Fleuriot from London College of Fashion, to design wearable, every day cycle garments.