Boss of Bluetooth traffic tracker reveals that bikes are best for predictable travel times

BlipTrack is a Bluetooth traffic tracker from Blip Systems of Denmark. The company has a stand at the Traffex exhibition currently taking place at the NEC in Birmingham. The CEO of the company told BikeHub that BlipTrack could measure the flow of cyclists but there’s little need because cyclists don’t suffer from the sort of congestion that motorists experience.

BlipTrack sensors can track and time-stamp Bluetooth-enabled phones, allowing local authorities to gather real-time information on traffic speeds and congestion hot-spots.

Peter Knudsen, CEO of Blip Systems, said:

“We can track bicycles but there’s little point in measuring speed of cyclists because no matter what the weather or traffic conditions cyclists travel at a uniform speed, even when there are lots of them. Our system mostly measures motor traffic because there are lots of variations that can affect the speed of motor vehicles. In city centres cars can’t generally overtake and are much more sensitive to how many other cars are in front of them. Car speeds are much more variable and unpredictable.”